Good to great

This weekend I finished reading a book called "Good to great" by Jim Collins. This was a book about why some companies suddenly start to become very successful, compared to others in the same industry. The front of the book claims that two million copies have been sold. I would guess that a large fraction of the sales have been as gifts to Richard Branson. Collins is very down on superstar CEOs who spend more time getting publicity than running the company. Also he doesn't like firms just randomly buying other assets without any competence in the new business. (Painting them red and putting a V on them doesn't count) Collins doesn't mention Richard Branson, but writing this review, I have found that I hate him. Oh well, he can join the club.