The book had a picture or some banner text on every page with a couple of paragraphs discussing it. For example, see the picture attached. Does this picture represent my feelings about Semiotics? But perhaps, if you knew that I was a particle physicist, the picture might represent my goal of the unification of forces to one single force. Maybe it is my view of string theory? Or more likely I just copied it from the Internet to make this post longer without having to write more text. This post must be enough to make me Prof. of Semiotics.