The E-myth revisted

I was trying to remember why I bought "The E-Myth" revisted by Michael Gerber. I did wonder whether it was a recommendation from Joel on Software, but after searching that site, I think that Amazon tempted me. The book is about small business and why many of them fail. He is really dealing with a business with a very few people, even just one person. I was interested in his breakdwon of roles into Entrepreneur manager and Techician. He makes the point that most people who work for themselves are actually just technicians (people who do things), so because there is no one to do the other roles, the business fails. He then introduces a franchise management process that can be used by the business. So far so good, but it was also written in a self help book style that I found grating. His main example was a woman in a pie shop. Apparently there is something spirtual about selling pies. No I am hungry.